There’s no way to convert 100% of the qualified prospects who visit your safari website.
However, with that said, you don’t have to settle for low conversion rates.
In this blog, I’ll highlight 4 website mistakes that could be unnecessarily costing you bookings.
Company vs. Customer Copy
The first mistake is using a safari company-focused, rather than customer-focused copy. By this, I mean answering the prospect’s question, “What’s in it for me?”
That’s what everyone is asking when they first land on your safari website.
How is your business going to help me?
In other words, the copy on your page needs to address all of the benefits of your services.
Explaining what you do is important, but you need to take it a step further and relate it to clear benefits.
2.The 3 Second Test
There have been studies that show safari website visitors make split-second decisions about whether or not to stay on a website. A rule of thumb is that you have about 3 seconds.
If you don’t capture your prospects attention in just 3 seconds, then they’re gone. Likely, never to return.
This means two things:
Your safari website must load quickly. We’re all impatient and if your website takes a few seconds to load, then your visitor isn’t going to wait.
Everything on the top of the page needs to be clear and compelling enough to get the visitor to want to read more. You just have to get the prospect to scroll or click around.
3.Weak or No CTA (CALL-TO-ACTION)
Many safari websites do not have a strong CTA (call-to-action). In fact, some do not have a CTA at all.
That means the visitor has to want to work with you so bad that she’ll search out your contact information on her own.
If you want phone calls, then make the phone number CTA very prominent on the safari website. The upper right corner is a common location where most visitors will know to look.
If your goal is to get prospects’ details, then add a big button in the upper right corner.
Get feedback from someone who has never been to your safari site to see if they know what to do.
If they’re not sure, then you know you need to make your CTA more obvious.
4.No Lead Magnet
The vast majority of your safari website visitors are simply not ready to book right at the moment they are on your website. That doesn’t mean they aren’t interested. It just means the timing isn’t right.
For these folks, you need what’s called a Lead Magnet. A lead magnet is something valuable you can offer on your safari website for free, in exchange for contact information. For example, on our website, we offer different types of lead magnets, including free checklists and guides.
The beauty of a lead magnet is that it gives you contact information for prospects who are interested to book with you, but not yet ready to book. And then, you can follow up via email to nurture, educate, and build trust until the prospect is ready to take the next step.
So take a look at your safari website. Are you making any of these 4 mistakes?
If you’re interested in knowing about more website mistakes that could be costing you bookings then contact us now!