2.70 billion is the number of active users Facebook has in a month. If you want a successful safari marketing strategy then you need the right Facebook organic reach strategy.
That’s where we can help you!
Organic reach marketing may not be as easy as it once was, but when done thoughtfully, Facebook organic reach marketing is one of the best ways to boost awareness of your safari services.
What Is Facebook Organic Reach?
Organic reach is the number of people who see your safari related content without any paid advertising. It includes people who are shown your posts on their feed or because their friends have interacted with you.
So Your content’s need to have a lot of reach so that people engage with it – that is what will make people like, react, comment, & share your post.
Does Organic Reach Still Matter on Facebook?
Yes, it does.
Even though Facebook organic reach has been in decline across social media platforms—especially on Facebook—it can still play an important role in your overall Facebook safari advertising strategy.
But you might wonder: Can’t I just pay Facebook to get the same results?
The critical thing to remember is that paid ads are usually intended to get people in the door. You need a consistent stream of quality organic content on Facebook to convert these leads into your customers for your safari business.
6 WAYS TO IMPROVE YOUR FACEBOOK ORGANIC REACH FOR SAFARI BUSINESS
Here are six actionable ways you can improve your Facebook organic reach for your safari business. In no time at all, your safari business can reap the benefits that a strong presence on Facebook can bring.
1.NAIL THE BASICS
Make good content and follow the rules.
It sounds so simple but it is what needs to be done.
You can use all of the most advanced techniques on Facebook to promote your safari business, but if you don’t create high-quality safari posts and follow Facebook’s guidelines, it won’t really matter.
2.STUDY FACEBOOK’S ALGORITHM AND OPTIMIZE FOR IT
To determine what people want to see, Facebook uses an algorithm to rank current safari posts on your news feed. Understanding this system can help you get the most out of your Facebook organic reach by having your safari posts appear on more news feeds more often.
3.MAKE SHAREABLE SAFARI VIDEO CONTENT
Safari videos may not be as easy to make as basic picture posts, but statistics show that they get more engagement and are shared more often.
Safari videos aren’t just good for engagement—they’re also good when you want new people to know about their business. Create organic safari videos to introduce people to your safari business.
4.POST REGULARLY AND AT STRATEGIC TIMES4.POST REGULARLY AND AT STRATEGIC TIMES
When you post on Facebook can be just as important as what you post. Improve your organic reach results by thinking about when and how often you post.
You first should consider how much quality safari content you can make every week. As we’ve already discussed, Facebook’s algorithm prioritizes content that gets reactions and comments. Making this engaging safari content takes time and energy, so consider your bandwidth and plan accordingly.
5.CULTIVATE A LOYAL AUDIENCE
Loyal audience are the people who, day in and day out, love your safari business and advocate for it across Facebook. These people are critical because they will share, comment, and interact with your safari posts. This interaction helps Facebook’s algorithm see that this post is something that people find interesting, and so the algorithm is more likely to put it on other people’s news feeds.
More engagement from people who like your safari business can only help your overall metrics for each safari post.
6.DON’T BE AFRAID TO TRY SOMETHING DIFFERENT
Experiment with your organic Facebook content to see how your safari audience reacts to it. You may strike on the right safari content that will get your safari audience sharing and engaging even more.
Organic safari content remains an important part of building a strong social media presence online. It’s a critical way for safari businesses to build communities, earn trust, and find safari audiences that will help their safari business succeed.
Well, that wraps it all up but if you want to know more about how organic reach can help your safari business then contact us.