Detail Explanation of the Google Ads Bidding Strategies for Safari Businesses

PPC Advertising | 30 / 04/ 2021

Google Ads has many types of Bidding Strategies to Targeted in Ad Campaigns for Safari Businesses.

Bidding plays an importantrole in Google Ads for generating good Conversions and Proper use of Bidding will help to lower the Cost of your Safari Google Ads.

In this Post we will share all types of Google Ads Bidding Types that are available for your Safari Businesses and their uses in Google Ads for better Sales and Conversions for safari services.

Google Ads Bidding Strategies:

There are currently 11 different Bidding Strategies are available in Google Ads with Automated and Manual Bidding Options to choose for your Google Ad Campaign in Safari Industry.

Google Ads Bidding Strategies
Google Ads Bidding Strategies

1.Target CPA (Cost Per Acquisition)

2.Target ROAS (Return On Ad Spend)(Return On Ad Spend)

3.Maximize Conversions

4.Maximize Conversion Value

5.Enhanced Cost Per Click (ECPC)

6.Maximize Clicks

7.Manual CPC Bidding

8.CPM Bidding (Cost Per Thousand Impressions)

9.CPM Bidding (Cost Per Viewable Thousand Impressions)

10.CPV Bidding, (Cost Per View)

11.Target Impression Share Bidding

Target Cost per Acquisition (CPA):

The Target Cost per Acquisition (CPA) is suitable to optimize conversions if your campaign goal is to drive conversions for your Safari Business.

In this Bidding method Google will automatically set your bid for each of your Safari campaign as per the CPA Targeting you have set while creating Google Ad Campaign for Safari Services.

You need to setup the acquisition cost before setting up this Bidding method.

Target Return on Ad Spend (ROAS):

In Target Return on Ad Spend (ROAS) bidding strategy Google will set your bids to maximize conversion based on the return you want from your Google Ad Spend.

Target Return on Ad Spend (ROAS) for the Safari Ad Campaigncan be calculated using the below formula

Let’s say you want to generate $5 for every $2 spend

Applying this data in above formula

$5 in sales from campaign/$1 Ad Spend (clicks) * 100% = 500% Target ROAS for your Safari Campaign.

You have to increase 500% your Target ROAS bidding to get your desired Safari Sales Goal.

Maximize Conversions:

Maximize Conversions bidding Strategy is the most simplest and used by most Safari Businesses.

In this Bidding Strategy we need to only set out daily budget and rest of the work will do by Google’s algorithm to get most number of conversions for the Safari Businessesfor the amount we set while creating Google Ads Campaign.

If we Target $30 in Google Ads for the Daily budget then in this maximize conversion, Google will bid to get maximum conversion for the given Daily budget amount.

If one lead we generate for the $30 then Maximize Conversion will not work out for the Conversion amount above $30 for your Safari Businesses.

Maximize Conversion Value:

Maximize Conversion Value bidding strategy is newly introduced by the Google.

In this Bidding Strategy we do not have to set a specific target ROI. Google’s algorithm will try to maximize your Ad Spend based on the high return onAd Spend for your safari businesses.

Enhanced Cost Per Click (ECPC):

This Biddingmethod is uses both manual and smart bidding options to target inyour Google Ads.

You need to set the CPC of your Google Ad Groups and SafariKeywords of the Campaign and algorithm will optimize them when you use ECPC.

In this Bid Strategy Google has the right to increase or decrease the bid amount to increase leads and conversions. But the Ad Cost amount will be calculated in average for a certain period of time for your Safari Ad Campaign.

This ECPC bidding is available on both Google Search and Display Networks for your Safari Businesses.

Maximize Clicks:

Maximize Clicks bidding will enable to get most number of clicks possible for your Daily budget set while creating your Google Ad Campaign.

This is an Automatic Bidding System and not ideal for Sales and Conversions as all the traffic coming from this bidding is not relevant traffic.

If you have a limited budget for the Google Ads Campaign with limited search volume of Safari Keywords for your campaign then this bidding system will works best.

Manual CPC Bidding:

In Manual CPC Bidding you need to ad bid manually for each Ad Groups and your targeted Safari Keywords for the Google Ad campaign.

If you are creating many number of Google Ad Campaigns then manual CPC bidding is time consuming as you have to add bids manually for each Ad Groups and your targeted Safari Keywords. Sometimes it will get a lot of clicks that are unlikely to convert.

If you are starting out the Google Ad Campaign then Manual CPC bidding will works best to gather data on a very limited budget then you can makeuse ofother bidding options to achieve conversions and sales for your Safari Businesses.

Cost Per Thousand Impressions (CPM):

This Bidding is used only for the Google Display Networks and YouTube Ads and is not used in Google Search Networks.

Cost per Thousand Impressions refers to the cost generated for the thousand times your Ads shown to your targeted safari users.

This Bidding Strategy mainly used for Brand Awareness and Traffic Campaigns.

Cost per Thousand Viewable Impressions (vCPM):

This vCPM bidding uses your maximum costs on a viewable 1,000 impressions.

In Google Display Network, Safari Ads shown for 1 second will be counted as viewable impressions and for YouTube Ads, 2 seconds of a video ad shown will be counted as viewable impressions.

vCPM bidding will work for only Brand Awareness Safari Campaigns for the Google Display Network and YouTube Ads.

Cost-Per-View Bidding (CPV):

Cost per view bidding is applied only in Google Video Advertising and YouTube Ads Platforms. Using this bidding for your Safari Businessesyou pay for video views or interactions.

Interactions on YouTube Ads can be:

Call to Action Clicks

Overlay Clicks



In YouTube Ads one View is counted when someone watches 30seconds of you Ad. If your full YouTube Ad length is less than 30 seconds then for one View count you need to watch full length of your Safari Ads.

Target Impression Share Bidding:

Target Impression Share is the new Bidding method from Google Ads. This bidding strategy is mainly focus on Brand Awareness which will help you reach as many people as possible for your Safari Businesses.

If you want to increase total impression share for a particular safari keyword then you can use this bidding for your particular goal.

Google also gives the option to add percentage impression share and maximum CPC bid limit in the budget option to get results as per your budget and required result needed for your safari businesses.

Those impressions that we generate from the Ad Campaign will not guarantee that your Ad seen or Clicked as Ads will appear in Lower Ad Position.

There are various bidding strategy available in Google Ads for Safari Industryfor different campaign goals.

Choosing a proper bidding Strategy will depend on your Campaign Goal, Budget and Volume.

We have categories Google Ads Bidding strategy for each of your campaign Goal

Google Ads Conversions Goal

If you are setting Google Ads with the Goal to drive Conversions or Targeted Traffic to your Safari Website and from the traffic you want to convert them to a sale then use the below bid types:

Manual CPC (with enhanced CPC enabled)

Maximize Conversions

Target CPA

Target Impression Share

Target ROAS

Google Ads Website Traffic Goal:

If your Goal is to drive traffic to your Safari website then we suggest to use below bidding strategy

Maximize Clicks

Target Impression Share

Manual CPC Bidding

Google Ads Brand Awareness Goal:

Below Bidding strategies are used mainly for Brand Awareness goal inyour Safari Google Ads.

1. Target Impression Share Bidding

2.CPM for Display Networks and YouTube

Every Campaign in Google Ads can have a different Bid Strategy based on your campaign goal and budget.

Choosing a Bidding Strategy will be beneficial to get results for your Safari Businesses while lowering the cost of your Ad Campaigns.

Looking for even more tips on how to use Google ads bidding strategies for your safari business? Get in contact with us.

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