Did you know that the current Google Analytics data can lead you to make poor Marketing Decisions for your Safari Business?
The data you have collected in Google Analytics is not the exact data for the required field you are searching for in Analytics.
In this Blog Post, I am going to share four modifications in Google Analytics that will lead to better Marketing Decisions for your Safari Business.
Point #1: Customize Goal Setup in Google Analytics for your Safari Business
By default, every Google Analytics report includes the total number of Goals and the conversion rates based on all of the Goals completed. This Analytics data will not create any value in Safari Marketing Decisions!
All Analytics Goals are not created equally. Some of the common Goals set up by different businesses in Google Analytics are:
1. Contact Us form submission
2. Online Purchase
3. Visit the online checkout page
4. Thank You Page Visit
5. Visit more than 5 different pages
Google Analytics Goals Report will show all your Goals with just one number. For example, if there are 30 goal completions in the report then there could be many possible goal completions for your Safari Business. It may be 30 safari visitors that viewed 5 different pages or 30 Thank You page Visits.
Goal Set Links will help to get an accurate Goal Completion report that will bring better Marketing Decisions for your Safari Business.
Point #2: Google Analytics Channels report for your Safari Website Traffic Analysis
When we first open Google Analytics we see the website traffic report with stats like website page visits, bounce rate, time on site, and the number of pages visited.
This will not tell the exact source from which you get traffic, which is worthless in terms of Marketing Decisions specifically for Safari Businesses.
With the help of the Google Analytics Channels Report, Website Traffic measurement will be more focused on the Safari Marketing Goals.
We suggest making use of Google Analytics Channels Report instead of All Aggregate website Traffic data for your Safari Businesses.
To get to the Channels report, go to Acquisition > All Traffic > Channels in Google Analytics.
Point #3: Make use of the URL Builder for better Channel Traffic measurement for your Safari Websites.
To make the Google Analytics Channel Report more accurate, URL Builder will help to distinguish your Direct Traffic from more targeted traffic.
URL Builder helps to modify URLs with distinguish data. This data will be provided as per your Marketing Channel.
URL Builder is a free tool provided by Google called Google URL Builder. It will help us to add extra parameters to distinguish your safari website traffic as per the parameters you have set.
In Google Analytics, Direct Traffic is the summation of all the Traffics that Analytics cannot distinguish properly, such as website Traffic from Email marketing for Safari Businesses which will count as Direct Traffic in Google Analytics.
To distinguish this traffic for better marketing decisions, we can make use of URL Builder. The Channels report will show the Traffic that comes from Email Marketing Channels.
Point #4: Segmenting Devices in Channel Reports for Accurate Device Reports
The final step for improving your Google Analytics Report is Device Report. When your Safari Website is not mobile responsive then the desktop traffic report will perform differently from the mobile and tablet traffic report.
By default, Google Analytics Channel reports will not segment for devices. If your Desktop traffic is performing well but mobile, tablet traffic is not performing well then the overall trend is negative.
For good Marketing Decisions for Safari Industry, you should segment the reports for each device. This will give better result reports in terms of Devices for your safari business.
To segment the Google Analytics Channels report, click on the “+ Add Segment” button above the graph and then select “Mobile Traffic” and then “Tablet Traffic” for the desire result report.
Once you add the mobile traffic and tablet traffic segment in the report then you will be able to know how your traffic is performing for the different marketing channels.
This will give a clear picture of the device traffic analysis and help us make better Marketing Decisions in your Safari Businesses.