Safari Marketing Pro

Introduction

Gosheni Safaris Africa prides itself for being among the Top Safari Tour Operators in Africa. We say this is a result of our reviews and client testimonials from the thousands of safari tours we have provided to clients. They offer safari tours within East and South Africa and are here to fulfill your dream safari holiday. Imagine the incredible wildlife documentary from the National Geographic channel coming to life and you are part of it! You get to see animals in their natural habitat and witness how they live!

Market Competition

Helping over 50s find their perfect SAFARI holiday

We worked with GOSHENI SAFARIS to optimise their online booking journeys and ensure their website fully reflects their changing proposition.

30% increase in conversion rates across all travel products.

PROJECT GOAL

AT THE HEART OF OUR DESIGN PROCESS, WE QUICKLY DELIVER DESIGNS THAT MEET BOTH BUSINESS AND CUSTOMER NEEDS:

  • We began with a deep-dive on web analytics, building a shared understanding of common customer behaviours and problems.
  • We facilitated a series of workshops to explore and generate exciting design concepts that could help the GOSHENI SAFARI brand stand out.
  • We then rapidly created prototypes of our design concepts.
  • We run content audits, card-sorting & tree-testing studies to improve the way the site is structured.
  • We handed over detailed specifications of our designs to help the Gosheni team implement them effectively and efficiently.
  • Using deeper insights from customer research, we're helping Gosheni build and prioritise a roadmap of inspirational concepts that will excite a new wave of customers.

TASKS & CHALLENGES

GOSHENI Safaris the biggest package holiday, cruise and tour provider for the over 50's in the AFRICA , serving more than 2000 Clients every year.

We've partnered with GOSHENI SAFARIS to help them create the perfect online SAFARI experience, all the way from discovering through to tailoring and booking your ideal Safari holiday.

The Results

The re-launched checkout flow drove an impressive 30% increase in pure online sales, as a result of optimising every detail of the process, addressing previous drop-off points, and helping customers save details and return later. Beyond helping people discover safari holidays better, the new site structure helped optimise the content production process forGOSHENI Safaris, as key pages were streamlined and redundant or duplicated content was eliminated.

Below Snapshot describes the increase in Organic Traffic these Key Word.

Keyword: Mount Kilimanjaro Climbing
Keyword: Mount Kilimanjaro Climbing Packages

We craft custom websites that engage smoothly with your customers, boost online presence and credibility, and improve reach. Want to know more?

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