Safari Marketing Pro

Introduction

This website is a leading professional online safari operator inAFRICA. It provides largest selections of unique and high-quality Safari & Trekking services. The existing market is highly competitive with total matching search results pages numbering 14 - 50 million in Google alone for allterms in the initial organic SEO campaign.

Market Competition

Competitors include numerous strong sites like :- “www.climbingkilimanjaro.com”,“www.ultimatekilimanjaro.com”,“www.mojhi.com” and others with manyyears of site age and a wide range of inbound links.

PROJECT GOAL

This leading Safari Operator in Africa was losing online marketshare, and they got in touch with SMP for a complete, full-spectrum SEO campaign. The client’s goal wasto get on top for the major keywords like.

  • Redesign their website to better reflect their branding and company culture
  • Improve experience and usability
  • Upgrade site speed and drastically improve mobile user experience
  • Implement a fully responsive solution backed by HTML

And others 155 Keywords and utilize organic search (SEO) toincrease lead volume and market share.

TASKS & CHALLENGES

PROTOTYPING : TANZANIA BUSH CAMP website was behind the times. The outdated content didn’t reflect their branding and values and the overall user experience was clunky — especially on mobile devices. The focus was to increase their online sales, conversions, awareness, and exposure, while making it easier for visitors to quickly find and book the camps. They also wanted their website to better align with the bush camp brand.

STYLE CONCEPTS : A big part of the TANZANIA BUSH CAMP website redesign project was updating the overall look and feel to reflect their current branding. Each page uses engaging images and modern typography to convey their welcoming message.

The Results

Since the site’s launch, (www.tanzaniabushcamps.com) has enjoyed tremendous success. The Bush Camp has found that their new site and its tools have given them the momentum to better establish their online presence. In the first three months after launch, TANZANIA BUSH CAMP saw a 43% increase in online revenue, and a 31% increase in average Leads & Bookings.

We craft custom websites that engage smoothly with your customers, boost online presence and credibility, and improve reach. Want to know more?

Below Snapshot describes the increase in Organic Traffic these Key Word.

Keyword: Mount Kilimanjaro Climbing
Keyword: Mount Kilimanjaro Climbing Packages

We craft custom websites that engage smoothly with your customers, boost online presence and credibility, and improve reach. Want to know more?

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